Fashion is a term that refers to the clothing that people wear. It is an important part of social life and helps people express their personality.
There are many styles that people wear and these vary from time to time. Some styles last for a long time, and they are considered classics. Others go out of style quickly and are called fads.
The process of identifying new trends is difficult. It requires the use of a lot of data and centralized trendspotting.
Most of the current trends can be traced back to the designers that present their collections during fashion weeks each season in Paris, Milan and New York. These shows are attended by the most influential fashion snobs in the industry.
These designers send their designs down the runways at these shows in the hope of capturing the hearts of fashion lovers. They often include some form of political statement or message. This can be a way to gain more followers and sell more products.
In this phase, the product or look is spotted by fashion influencers and trend setters (some of whom may also be famous). These fashion leaders or influencers wear that specific style in their everyday lives to spread the word and increase the popularity.
This phase also means that mass markets and fat fashion brands are producing (copying) this style or product in response to the increasing demand. They then sell them to retail stores.
The problem with this model is that it inevitably produces too many clothes and is highly wasteful, resulting in excessively large quantities of discarded garments.
Another major issue with this model is that consumers are being pushed into buying more and more clothes. This is caused by the fact that people want to keep up with the latest trends and are constantly on the lookout for new items.
Consumers who buy too much clothing are more likely to develop an addiction. Research has shown that buying clothes can stimulate pleasure in the brain.
It is also interesting to note that people are more willing to buy clothes if they are cheap. The fast fashion industry is a prime example of this.
The reason why people are drawn to fast fashion is because it allows them to buy the latest trending clothes at a bargain price, which in turn stimulates pleasure in their brain. It is a loop that creates an addictive feeling, which makes it easier to shop for clothes.